About vdVinne GBS

vdVinne GBS is a company that is specialized in assisting businesses to strengthen their brand and optimize their profits. The company was founded by A.J.S van der Vinne after having managed various implementations of commercial strategies in both Western and Central Eastern Europe. vdVinne GBS has developed a specific expertise in translating brand & pricing strategies into pragmatic policies that can be implemented internationally, while respecting local sensitivities.

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Three main pillars

The services provided by vdVinne GBS can be clustered in 3 areas which form the main pillars of the company:

1) Brandalytics
2) Commercialitics
3) Human Dynamics

For each pillar pragmatic tools were specially developed to enable an effective implementation of improvements.

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Practical implementation

vdVinne GBS is provides practical support in various phases your company might find its self in. We are however specialized in translating the strategic goals & objectives in practical and pragmatic solutions that are implementable throughout the entire organization. Having implemented complex projects at both headquarters and country organizations we know which pitfalls and opportunities are out there.

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News and Projects

Brandalytics: New corporate identity (incl. logo & templates) for an international business service provider in the area of consumer electronics & white goods

Value based consumer pricing: Developing new service & pricing strategy for a nationwide network of sports facilities

Value based customer pricing: Development & European implementation of a distribution strategy and consistent pricing policy for an Global High-End Sound Manufacturer.

Distribution Strategy: Development & Execution of retail evaluation methodology for the Benelux Sales office of a global manufacturer of Lighting Solutions